From the Baochi book collection
I was impressed by Chris Bohjalian’s Midwives, I enjoyed Before You Know Kindness, and I thought the Double Bind was okay. But I found Secrets of Eden to be a disappointment.
Secrets of Eden has a compelling plot: a man strangles his wife then shoots himself — or so the story goes, until forensic evidence leads investigators to question whether the man was instead murdered. The local minister, Stephen, quickly becomes the leading suspect, largely because of his brief affair with the now-dead wife. Meanwhile, the dead couple’s teenage daughter, Katie, is barely holding up. Coming to both Stephen and Katie’s rescue is Heather, a bestselling author of inspirational books about angels. And the character who gets to piece together the odd puzzle? Catherine, the leading investigator. Continue reading
Top Social Media Mistakes, According to the Experts
Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come a long way since the days when businesses debated if they should be participating in social media. Now, it’s about how businesses are using social and whether those efforts are effective.
There is no dearth of advice on best-practices in social media. For marketers, this generous supply of tips can be overwhelming and even contradictory. Therefore, it’s not surprising that many brands on social networks make mistakes that result in low community following, sub-par engagement levels, and customer alienation.
So, how to sort through all the noise and hone in on the most valuable social media best practices? The solution: focus on advice from the folks who have long established leadership and expertise in social media.
I reached out to ten social media strategists whom I follow to identify the top mistakes they see businesses making on social networks. Read what these luminaries had to say in the article at Social Media Explorer.
Big thanks to social media experts Rhonda Abrams, Mike Brito, Robert Caruso, Jason Falls, Jason Keath, Nichole Kelly, Marcy Massura, Mark Schaefer, Mari Smith, and Jake Wengroff.
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Tagged 80/20 Rule, content strategy, facebook, Facebook comments, Jake Wengroff, Jason Falls, Jason Keath, LinkedIn, Marcy Massura, Mari Smith, Mark Schaefer, Michael Brito, Mike Brito, Nichole Kelly, Rhonda Abrams, Robert M. Caruso, social business, social media, social media best practices, social media mistakes, social networks, twitter, twitter dm