12 Facebook Tips To Beef Up Your Personal Klout Score

photo 2

If you are a professional, it’s imperative that you put effort into your personal branding. To get noticed and have credibility in this digital era, you must have an online footprint through channels such as a personal blog, media outlets, and of course social networks. By expanding your digital footprint across the Internet and eliciting audience engagement, you can drive up your Klout score, the industry standard for online influence. Continue reading

Facebook Messages Are Gonzo

I’ve always wondered about the usage rate of Facebook Messages. Today, Facebook has answered that question: Facebook Messages are officially end-of-life. Here’s the notification users are seeing:

Facebook Emails GonzoApparently, Facebook has decided it can’t compete against Gmail.

Notably, the notification mentions Facebook’s “focus on improving our mobile messaging experience.” What’s up, WhatsApp?

Blogging Basics Guide

As a follow-up to my blogging guide for beginners, this is a more syntax-specific guide on blogging basics that includes:

  • The anatomy of a blog post
  • Tips for adding value through your blog articles
  • SEO best practices to implement into your blogging
  • Types of content that are popular
  • Optimizing blog images
  • Writing tips
  • Content inspiration and calendar

Let me know if this is helpful. I’m happy to answer your questions!

Shilo Joins Our Little Family

First Meeting

Brucewaye looks bewildered

Congratulations to me, Fancy Pants, and most of all — Brucewayne! We have a new addition to our family — Shilo, a 9 week-old Bichon Frise! She is named after the Neil Diamond song about an imaginary friend. We picked her up a week ago from California Bichons, where I also got Brucewayne. Brucewayne and Shilo have the same father, Prince Ali (pictured below) but different mothers.  Continue reading

#Obamacare Marketing Strategy Needs a Makeover

Continue reading

Happy Holidays, World!

Here are my family highlights from 2013…with some JibJab fun interspersed throughout!

Mentors: Important But Often Overlooked Career Strategy

Wes and Baochi

That’s Wes, who has been a mentor to me for over 10 years!

My career wouldn’t be where it is today without help from my mentors. During my 15 years in marketing, I’ve sought guidance from a number of trusted advisors who gave me sage advice on everything from job offers, sticky work situations, and stock options. My mentors were especially valuable when I started my digital marketing consulting business in January 2013 — in fact, a handful of them were my first clients.

My #1 tip for people who are building their careers: form relationships with mentors. My sense is that mentorships are often an overlooked item in people’s career toolkits. Perhaps this is because people, especially inexperienced professionals, don’t really know how to find, approach, and manage mentor relationships. If this is you, take a look at my article on Simply Hired’s blog, which outlines several key tips for forging bonds with mentors.

Read the article here.

For those of you already taking advantage of mentor relationships: any additional advice for the uninitiated? How has a mentor helped transform your career?

Video: It’s the Puppy Zoomies!

Puppy zoomies – that’s what it’s all about!
Hyper-happy puppy running all out!

Video: Brucewayne Timeout, The Fancy Pants Fur Incident

10 Excellent Tweets Opposing a Military Strike on #Syria

I’m opposed to U.S. military action in Syria. We’ve deployed enough men and women to fight other people’s wars, and we have plenty of work to do here in the U.S. with our own crimes and floundering economy. Additionally, I do not trust the Obama administration’s promise of “no boots” in Syria. There is no such thing as a “limited” military strike. As such, a limited military engagement will inevitably lead to something bigger. And the reality is, we don’t have the military resources, what with military funding scaling back over the last few years.

Below are ten excellent tweets and reasons for staying out of Syria.