Back in June, I spoke at the Corporate Social Media Summit on the topic of leveraging social media across key organizations/departments within a corporation. The event in San Francisco was organized by Useful Social Media, a company based in the U.K. The video above is a brief interview in which I summarize my corporate-wide social media efforts at Boingo Wireless.
Here’s a related article by Harry Rollason, conference director for Useful Social Media.
Are you and your company using social media for more than just branding, marketing and customer service? Or is this a direction in which you’d like to go? Share your story and/or goal.