Building A Brand Superfan Program [Presentation]

Posted on November 2, 2011 | 4 Comments

Running a superfan program is among my top favorite aspects of community management. Superfans are a brand’s rockstar customers: people who love the brand’s product/service, and they’re expressive about that love. They recommend, interact, and help the brand. Now do you see why I love interacting with superfans? It’s a guaranteed positive experience!

Even more awesome, I get to reciprocate that love and appreciation by giving superfans the VIP treatment. Check out the presentation above for the full story on the superfan program I built at Boingo Wireless. I’ve delivered this superfan presentation at a few conferences over the last few months. Also, you might be interested in a related post I wrote, “10 Tips For Building A Social Media Superfan Community.”

Enjoy!

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4 Responses to Building A Brand Superfan Program [Presentation]

  1. Pingback: 10 Tips For Building A Social Media Superfan Community | The Baochi Banter

  2. Pingback: What Builds a Superfan? ‹ email-setup.info | Email Marketing

  3. Pingback: » What Builds a Superfan? Work From Home

  4. Pingback: 10 Best Tweets From Social Media Strategies Summit in Boston | The Baochi Banter

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