You may have already noticed this, but these days, Intel’s brand image is looking cutting-edge, revolutionary, and sleek. Since its founding in 1968, the semiconductor chipmaker hasn’t undergone major dips in brand sentiment (unless you count the 1994 Pentium FDIV bug) — to my knowledge. But like any long-living business, Intel has experienced lulls in its brand visibility and marketshare.
In recent years, however, Intel has been shining in the marketplace. What’s more, the company’s marketing efforts have been remarkable and memorable. One big example: Intel is leading the charge in social media innovation. Have you taken a look at their YouTube channel lately? It’s all about thought leadership, future tech, and customers.
All of this leads me to unveil Intel’s latest marketing gift to the world: an online tool that creates an infographic of your digital life based on your Facebook, Twitter, and/or YouTube page. As far as I can determine, it’s not possible at this time to create an infographic for brands. As you can see, I’ve posted my digital life, courtesy of Intel. By the way, Intel states it “does not store your personal information.”
I couldn’t locate more details on the significance of each section, and I’m not sure I agree with the general explanations for the data. According to the Intel tool, I say “beautiful” and “pretty” quite frequently on Facebook. But I’m not sure these two words represent “the things I care about most.” I guess the argument could be made that I live a beautiful life filled with pretty moments.
A few other tidbits about my digital life, according to Intel:
- These are my top topics:
- Fashion: 22% — odd one
- Food: 20%
- Art/Photo: 17%
- Tech: 9%
- I tend to post during the evening: 65% of the time
Check it out and see if you are surprised by the findings.