Tag Archives: Social Axcess

Handling a Corporate Communications Crisis via Social Media [Presentation]

The presentation above is one I’ve delivered on behalf of Boingo Wireless at a few conferences, including GSMI’s Social Media Strategies Summits. The slides describe a corporate communications crisis we encountered back in April 2010 and how we managed the crisis over social media channels, where we first learned of the problem.

Top eleven takeaways for dealing with a corporate communications crisis: Continue reading

11 Social Media Yodas Define Community Management “Passion”

Community manager roles are on the rise, as an increasing number of businesses enter the social media party. Brands want superstar representatives, and plenty of industry experts have provided guidance on top traits to look for during the hiring process. Marcy Massura of Weber Shandwick gave a talk at SMSS Boston on characteristics of successful community managers; Social Axcess contributor, Maggie Grainger, outlines the “7 Habits of Great Community Managers;” and Mashable contributor Erin Bury identifies “5 Qualities of Highly Effective Community Managers.” So what’s the number one community management quality that industry experts most emphasize? Passion.

Passion is something that most of us understand at a visceral level. But practically speaking, what does passion look like and how does passion manifest in the community management role? I reached out to eleven social media Yodas for their definitions of community management “passion.” Below are their wise words. Continue reading